PENGARUH PROMOSI DAN BRAND TRUST TERHADAP REPURCHASE INTENTIONS MOTOR HONDA

Effendi, Fransiska Yulia Ayu (2023) PENGARUH PROMOSI DAN BRAND TRUST TERHADAP REPURCHASE INTENTIONS MOTOR HONDA. Undergraduate thesis, STIE PGRI Dewantara Jombang.

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Abstract

Penelitian ini bertujuan mengetahui dan menjelaskan pengaruh Promosi terhadap Repurchase intentions dan mengetahui dan menjelaskan pengaruh Brand Trust terhadap Repurchase intentions. Penelitian menggunakan metode penelitian eksplanasi yang dilaksanakan melalui pengumpulan data di lapangan. Populasi adalah seluruh konsumen motor Honda sebanyak 96 Orang, analisa data dengan menggunakan metode statistik Regresi Linier berganda dan pengujian hipotesis dan koefisien diterminasi. Berdasarkan hasil penelitian menunjukkan bahwa Promosi yang baik mampu mendorong Repurchase intentions Motor Honda di Jombang artinya semakin baik promosi maka semakin tinggi Repurchase intentions Motor Honda di Jombang dan Brand Trust yang baik mampu mendorong Repurchase intentions Motor Honda di Jombang artinya semakin baik Brand Trust maka semakin tinggi Repurchase intentions Motor Honda di Jombang Kata Kunci: Promosi, Brand Trust dan Repurchase intentions

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmail
Thesis advisorChristiyanto, Wenda WahyuUNSPECIFIED
Uncontrolled Keywords: Promosi, Brand Trust dan Repurchase intentions
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > Advertising and Public Relations
H Social Sciences > HU General Management
Divisions: Skripsi: Management
Depositing User: Feri Irfanto
Date Deposited: 06 Jan 2023 09:33
Last Modified: 06 Jan 2023 09:33
URI: http://repository.stiedewantara.ac.id/id/eprint/3754

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