Sentosa, Regar Hermawan (2023) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI ULANG SHOPEE MAHASISWA STIE PGRI JOMBANG. Undergraduate thesis, STIE PGRI Dewantara Jombang.
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Abstract
Penelitian ini bertujuan mengetahui dan menjelaskan pengaruh Electronic Word Of Mouth terhadap minat beli ulang pelanggan Shoppee Mahasiswa STIE PGRI Dewantara Jombang Penelitian menggunakan metode penelitian eksplanasi yang dilaksanakan melalui pengumpulan data di lapangan. Populasi adalah seluruh pelanggan Shoppee Mahasiswa STIE PGRI Dewantara Jombang dengan sampel berjumlah 100 rsponden, analisa data dengan menggunakan metode statistik Regresi Linier berganda dan pengujian hipotesis dan koefisien diterminasi. Berdasarkan hasil penelitian menunjukkan bahwa Electronic Word of Mouth (E-WOM) memiliki kontribusi terhadap minat beli pengguna Shoppee di STIE PGRI Dewantara Jombang Kata Kunci: Electronic Word of Mouth (E-WOM) dan minat beli
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Electronic Word of Mouth (E-WOM) dan minat beli | ||||||
| Subjects: | H Social Sciences > HU General Management | ||||||
| Divisions: | Skripsi: Management | ||||||
| Depositing User: | Sistha Rahmawati | ||||||
| Date Deposited: | 25 Nov 2023 10:51 | ||||||
| Last Modified: | 25 Nov 2023 10:53 | ||||||
| URI: | http://repository.stiedewantara.ac.id/id/eprint/4706 |
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