[P] Brand Personality Influence, Brand Personality Congruity (Bpc} on Brand Loyalty: A Literature Review

Zain, Djumilah and Zuhroh, Siti [P] Brand Personality Influence, Brand Personality Congruity (Bpc} on Brand Loyalty: A Literature Review. Proceding of the 1st Asia Pacific. ISSN 978-602-7677-445-9

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Item Type: Article
Subjects: H Social Sciences > HI Management and Auxiliary Services
Divisions: Lecturer Journal
Depositing User: Users 1 not found.
Date Deposited: 11 Oct 2022 06:23
Last Modified: 12 Oct 2022 03:29
URI: http://repository.stiedewantara.ac.id/id/eprint/3143

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