Sugiharti, Luluk and Zuhroh, Siti (2011) Efektivitas Keputusan Berbelanja Online Dan Pengaruhnya Terhadap Kepuasan Konsumen. Jurnal Riset Ekonomi dan Bisnis Eksis, 6 (3). pp. 203-212. ISSN 1907-7513
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Abstract
Online shopping or e-commerce which is very popular now days become,r th,t interesting topic to be researched because the trend of internet especially lhe social network. 'fhis research was done in March - April 2011, tookplace inJombang. The sample involved internet users inJombangsub Online shopping or e-commerce which is very popular now days becomes the interesting topic to be researched because the trend of internet especially the social network This research was done in March - April 20I, took place in Jombang. The sample involved internet users in Jombang sub district who ever did online shopping. The aim was proving whether some e/fectiveness in e- district who ever did online shopping. The aim was proving whether some effectiveness in e commerce influenced coraumers' salisfaclion. The method used linear regrussion to find the relationship behteen eJlectiveness in e-comnrerce and consunrcrs satiskction. The result showed the resparulents,were satisfy in buying the goods using internet although trot directly touch or see the nd nd I \\' merchandise, because in e-commerce there are many advantages like soving time and free sales pressure. commerce influenced consumers' satisfaction. The method used linear regression to find the relationship between effectiveness in e-commerce and consumers satisfaction. The result showed the respondents were satisfy in buying the goods using internet although not directly touch or see the merchandise, because in e-commerce there are many advantages like saving time and free sales pressure. Keywords : Online s hopping, e-commerce, c oruumers' satisfaction Keywords: Online shopping, e-commerce, consumers' satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HI Management and Auxiliary Services |
| Divisions: | Lecturer Journal |
| Depositing User: | Users 1 not found. |
| Date Deposited: | 11 Oct 2022 05:40 |
| Last Modified: | 11 Oct 2022 05:40 |
| URI: | http://repository.stiedewantara.ac.id/id/eprint/3139 |
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