The Effect of Creative Economy to UMKM Up Grade Trough the Competitiveness of Product

Wahono, Heru Totok Tri and Atmojo, Cahyo Tri and Amri, Fahimul (2021) The Effect of Creative Economy to UMKM Up Grade Trough the Competitiveness of Product. International Journal of Scientific and Research Publications, Vol 11 (2). ISSN 2250-3153

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Abstract

Abstract- The purpose of this study is to examine the influence of creative economy on the ukm up grade through the competitiveness of ukm. Population in this research is student of STKIP PGRI Jombang Program study Economic Education class of 2016 which amounted to 150 people, and all used as sample of research. Data obtained from respondents' perceptions are analyzed descriptively with structural equation modeling using AMOS application. The results of research proved that the creative economy affect the competitiveness of products, creative economy affect to UKM up grade, the competitiveness of products affect UKM up grade, creative economy affect UKM up grade to increase the class through product competitiveness. Next researchers are advised to review research related to UKM upgrading with local wisdom. Index Terms- Creative economy, UKM up grade and competitiveness.

Item Type: Article
Subjects: H Social Sciences > HH Economics
Divisions: Lecturer Journal
Depositing User: Users 1 not found.
Date Deposited: 16 Jul 2022 06:02
Last Modified: 19 Aug 2022 03:04
URI: http://repository.stiedewantara.ac.id/id/eprint/3089

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