PENGARUH COUNTRY OF ORIGIN DAN FITUR TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI COUNTER SURABAYA CELL PARE

Widiastutik, Widiastutik (2020) PENGARUH COUNTRY OF ORIGIN DAN FITUR TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI COUNTER SURABAYA CELL PARE. Undergraduate thesis, STIE PGRI Dewantara.

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Abstract

Penelitian ini untuk mengetahui dan menjelaskan pengaruh country of origin dan fitur terhadap keputusan pembelian smartphone xiaomi di counter surabaya cell pare. Penelitian ini menggunakan metode penelitian kuantitatif, menggunakan tanggapan responden dengan angket, populasi semua konsumen pengguna semartphone Xiaomi di Counter Surabaya Cell Pare, dengan teknik pengambilan sampel sebanyak 100 orang. Analisis data dilakukan menggunakan metode statistik regresi linier berganda dan pengujian hipotesis. Berdasarkan penelitian menunjukkan bahwa country of origin dan fitur berpengaruh terhadap keputusan pembelian smartphone xiaomi di counter surabaya cell pare. Kata Kunci : Country Of Origin, Fitur, dan Keputusan Pembelian

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsEmail
Thesis advisorKurniawan, IndraUNSPECIFIED
Uncontrolled Keywords: Country Of Origin, Fitur, dan Keputusan Pembelian
Subjects: H Social Sciences > HU General Management
Divisions: Skripsi: Management
Depositing User: Users 1 not found.
Date Deposited: 14 Feb 2020 01:44
Last Modified: 27 Dec 2022 09:13
URI: http://repository.stiedewantara.ac.id/id/eprint/1229

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