Kurniawan, Indra (2009) Factor’s Influencing the Consumer’s Behavior in Decide to Purchasing Product of Motorbike in Jombang Area. Jurnal Manajemen dan Bisnis Enterpreneur (1). pp. 6-15. ISSN 2085-3580
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Abstract
This research have a purpose to know what factors of influencing consumer’s in buying motorbike. There are five factor influencing consumer, for example education, income, price, quality and model. The methodologies in this research use quantitative by the level of explanation is assosiative approach. The data collective technic uses questionaire with likert scale, sampling technic uses simple random sampling, and for analysis data uses multiple linear regression methode. From result of analysis found that examination of independent variable by concurrent have influence which are positive and significant to dependent variable. Tread on result of enumeration of analysis of multiple linear regression, value of F-test is 35,717 this means bigger than F-table is 2,30 with probability 0,000 0,005. seen the level of contribution value entire/all independent variable to dependent variable is ( R2) 0,655 or 65,5%, and in the reality education factor, income, price, quality, and model have influence which is significant to behavior of consumer in its decision buy product of motorbike. From test by partial through t-test known that each independent variable have influence which are positive to dependent variable, if seen from numbers of (r2) partial hence variable of is quality (X4) owning biggest contribution among other independent variables with number equal to 0,002. Key words : Consumer Behavior, Purchasing Decision, Motorbike.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Lecturer Journal |
| Depositing User: | Users 1 not found. |
| Date Deposited: | 23 Jan 2020 07:28 |
| Last Modified: | 23 Jan 2020 07:28 |
| URI: | http://repository.stiedewantara.ac.id/id/eprint/1023 |
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